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When a Modern Gem is the Canvas

By Michela O'Connor Abrams

Working with Monogram over the years has meant evolving the brand for the most design minded consumers and design pros. The question a few years ago was, “how do we tell our customers and the customers we want to attract, that we are the luxury brand on every level?” It has been nothing short of design thinking in action. We focused on the person who loves good design inside and out: the chef—personally and professionally—who expects a brand to understand what they need and why they need it. In the latest Design Insights Forum study, Design Affluents reported a sense of confidence overall. 77 percent stated that people often ask them for advice (DIF, 2019).