a decade of influence

Ten years of data and insights from the Design Insights Forum

Forget the social ladder

Social status as a core value continues to decline in import for Design Affluents.

DESIGN INSIGHT

DESIGN INSIGHT

the future is rich

Design Affluents are optimistic about their continued success and confident
in their financial well-being. 

DESIGN INSIGHT

CONFIDENCE and INFLUENCE

77% of Design Affluents feel completely empowered to lead others

to or away from brands. 

DESIGN INSIGHT

It's more than luxury

Luxury is still not a key identifier for Design Affluents, but they seek
the finest in every purchase.

DESIGN INSIGHT

KEEP IT PERSONAL

48% of influencer respondents cited live events to be nearly twice as important as print media channels to reach customers. 

DESIGN INSIGHT

MAKE IT PERSONAL

Design Affluents are confident in themselves and in their keen eye
for good design.

DESIGN INSIGHT

Outdoor living

75% of responsibility agree "completely/strongly" that their home's outdoor spice is important to their health and well-being.

DESIGN INSIGHT

Outdoor living

High earners are more likely to use their outdoor space or relaxing, entertaining, and cooking than others respondents. 

DESIGN INSIGHT

Personal taste

69% "A personal sense of style is important to me." 

DESIGN INSIGHT

Personal VALUES

Over 90% of respondents listed enjoying and maintaining good physical and emotional health as extremely or
very important to their lives. 

DESIGN INSIGHT

EXPERIENCES

40% would prefer to spend money on an experience rather than
a material purchase. 

DESIGN INSIGHT

EXPERIENCES

70% stated that live, in-person interaction is extremely or
very important to their lives.

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take 5 series

A monthly snapshot from our DIF panel focused on hot topics of the day

take 5 SHELTER/In PLace At a time of major upheaval, with factors seemingly beyond our control, we checked in with our panel to find out what is top of mind during this era of universal transition. Read more.

We'd love to hear from you! Whether as a potential partner, a Collective Conscience member or speaker, or a Design Insights Forum survey participant—there are endless ways to get involved with MOCA+! 
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