top of page
  • Writer's pictureMOCA+

What Would Albert Frey Do? The Value of Preservation and Good Design


Aluminaire House, designed by Albert Frey and A. Lawrence Kocher, 1931. Gift of the Aluminaire House Foundation in honor of Michael Schwarting and Frances Campani, 2020.22.


In April, MOCA+ began a two year journey with Palm Springs Art Museum to celebrate the legacy of Swiss born architect Albert Frey. Thanks to Frey, there is so much to celebrate in a desert where modernism took hold 90 years ago, inspiring Palm Springs to become the sandbox for many modern architects, designers and artists.


Frey's work transcended style and embraced new materials, and the technologies and techniques of his time, which is why he has become known as the father of desert modernism.