JOIN US! Collective Conscience Salon - May 11th at 6pm
My first introduction to “design thinking” and the work of Bruce Mau was picking up the 6lb book written by Mau and Rem Koolhaas, S, M, L, XL - a small 1300+ page compendium of essays, journal entries, architectural projects, personal travelogues, and more. Surely this was all I needed to understand the world of design in a greater context than the mundane definition more commonly understood. I had just begun my tenure as the CEO of Dwell Magazine - soon to be Media - and was pouring over books that had either been recommended to me or sent to us for review. In 2004 Massive Change by Mau landed on my desk and it would stay in my office for the next 13 years until I brought it home along with my mementos of an incredible life chapter building a brand and a company with design at its core.
Today I am proud to say that I have come to know Bruce “up close and personal”. He is most certainly one of the brightest minds on the planet, though his humility has kept him under the radar for many. The lessons and wisdom he has imparted over his 30 year career are important to us all. He humanizes that “d” word (design) stripping away the veneer so often referred to as “the aesthetic,” and putting it squarely in front of us as the core principle of how and why everything matters.
At MOCA+ we live by his tenets. Our unique proposition for our clients is rooted in the 24 Principles of Massive Change because they are straightforward, simple and universal...when applied to complex or amorphous problems they drive clear and tangible outcomes. In his new book due out in June, Mau shows us how we can apply the 24 Principles of Massive Change in our own lives... for the betterment of companies, industries and dare I say, our world. But it’s true and it matters.
Bruce will be our guest on Collective Conscience - The Salon - for a three part series. We will explore how and why these principles matter “now more than ever”.
Michela O'Conor Abrams is the Founder of MOCA+