Axiom Desert House Palm Springs
"When everything is connected to everything else, for better or worse, everything matters.” — Bruce Mau
What We Do
Harnessing the Power of Collective Thinking
Through the lens of our Design Insights Forum (DIF) we create personas of influence and design content-rich environments — galvanizing brands around their communities.
We call it
CONNECTING BY DESIGN
Because what you think or do is not nearly as interesting as why you think it or do it.
Michela O’Connor Abrams
Michela is the founder of MOCA+, an advisory practice focused on building brands through the lens of design thinking: the consumer. Formerly the CEO of Dwell Inc. – the modern design media brand she built from a small startup magazine to a global media brand on six platforms and a community of 2 million design trade professionals and design-centric consumers. For the last 20 years her focus on design as a construct and mindset, led to the creation of the New Face of Affluence in 2009. Now under MOCA+ as the Design Insights Forum, this powerful panel-based research and related ten years of longitudinal data is the engine for several projects in the MOCA+ practice.
Michela’s career includes executive leadership positions at IDG, McGraw-Hill, Softbank, Ziff Davis and Future USA where she led key brands by leveraging her knowledge in print, digital and live experiences. Known for her innate ability to create world-class teams, Michela has won awards for her leadership from McGraw-Hill (Executive Leader of the Year), EWIPP (Exceptional Woman of the Year in Publishing), Folio (Sales Leader of the Year).
Michela advises start-ups and mature brands as they navigate the path to profitable revenue growth. Arcbazar, Next4Me, Jobroo, GoodWeave, FocusCatalyst, Freeman, Luxury Portfolio, Kukui’ula and Hawaii Life are a few of the companies she has advised and/or holds board and advisory board positions.
Shelley Tatum Kieran
Shelley has propelled communications and media for a number of high-profile brands including Dwell, Wired, Polo Ralph Lauren, Vanity Fair, Esprit and Gap. She thrives on clear communications frameworks and messaging that relates voice, consistency and soul. She is a slow runner, an all-get-out cook and a lover of books, impromptu dancing, people and dogs.